Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://heartlocketjewelry.com/.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your browser, IP address, time zone, and certain cookies installed on your device. When you browse the Site, we also collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect device information using the following technologies:

  • Cookies: Data files placed on your device or computer that often contain an anonymous unique identifier. For more information about cookies and how to disable them, please visit allaboutcookies.org.

  • Log files: Track actions taken on the Website and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number), email address, and telephone number. We refer to this information as "Order Information."

When we refer to "personal information" in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We generally use the Order Information we collect to fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;

  • Screen our orders for potential risk or fraud;

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store; you can read more about how Shopify uses your Personal Information here. We also use Google Analytics to help us understand how our customers use the Site; you can read more about how Google uses your personal information here. You can also opt-out of Google Analytics here.

Additionally, we may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here.

You can opt out of targeted advertising by:

Furthermore, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a "Do Not Track" signal from your browser.

YOUR RIGHTS

If you are a resident of the United States, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact details provided below.

Note: For residents of the United States, we process your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Also, please be aware that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@heartlocketjewelry.com.